Known by most as simply the 'Brummie' the Birmingham Road End is the traditional stand for the home fans at the Hawthorns.

The stand as it is now took around eight months to build and was opened on Boxing Day 1994 for the League One encounter against Bristol City.

Following the Hillsborough disaster, the club needed to move towards the creation of an all-seater stadium so the terracing at the Birmingham Road and Smethwick Ends were replaced by two new stands, completed for the 1994-95 season at a combined cost of £4.15 million, though roughly half of that figure (£2,097,000) was funded by the Football Trust.

The new Birmingham Road Stand was initially known as the Apollo 2000 stand due to a sponsorship deal with a local electrical appliance dealer. The current capacity is over 8,000 compared to the 14,000 the terrace one it replaced.

History

Originally built as a terrace, it wasn't until 1964 that the roof off the old Handsworth side stand (The Rainbow Stand now the East Stand) was transferred over to cover the Birmingham Road Stand.

It was the 1993/94 season that saw the terrace used for the last time for the then League One game against Grimsby Town on the 30th April.